Voice Assistants Now Reach 12% Of U.S. Households

March 27, 2017



The adoption rate of smart speakers with voice assistants grew from 5% of U.S. broadband households in 2015 to 12% last year, according to a new study by Parks Associates.

The market clearly is growing, with estimates of 15 million Amazon Echo devices having sold last year.


Voice assistant can be used for a number of things, most notably to control or manage something else.

More than half (56%) of consumers want to use voice-activated personal assistants to control smart home devices while almost as many (54%) want to use them to control entertainment devices, based on the study.

Voice-based personal assistants include Amazon Alexa, Google Assistant, Microsoft Cortana and, of course, Apple’s Siri.

The market growth shows no signs of slowing.


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