The adoption rate of smart speakers with voice assistants grew from 5% of U.S. broadband households in 2015 to 12% last year, according to a new study by Parks Associates.
The market clearly is growing, with estimates of 15 million Amazon Echo devices having sold last year.
Voice assistant can be used for a number of things, most notably to control or manage something else.
More than half (56%) of consumers want to use voice-activated personal assistants to control smart home devices while almost as many (54%) want to use them to control entertainment devices, based on the study.
Voice-based personal assistants include Amazon Alexa, Google Assistant, Microsoft Cortana and, of course, Apple’s Siri.
The market growth shows no signs of slowing.